Drivetrain
Chassis
Body
We're excited to have this beauty on our showroom floor! For sale at the St. Louis Car Museum is a gorgeous 1938 Cadillac Series 7523 Fleetwood Touring Sedan featuring a fantastic restoration done to exacting standards in 2004! This classic rides on Cadillac's longest 141” chassis and is powered by its all original 346ci V8 drivetrain! Original cost in 1938 was a massive $3,419 and this original example represents one of only 380 ever produced! A beautiful 7-passenger Fleetwood Touring Sedan that would compliment any pre-war collection!
History Of Cadillacs 7523 Fleetwood Touring Sedan Example:
Cadillac continued to be a leader in the luxury car manufacturing business throughout the 1930's, with high quality offerings in numerous body styles and chassis lengths. It became a quality choice for many limousine services, funeral parlors for hearses, and ambulance businesses as the premier automobile for reliable daily use. Unfortunately, the post-Depression era was a hard hit for many American luxury automakers. Peerless closed its doors in 1931, Marmon in 1933, Franklin in 1934, Stutz in 1935, with even the mighty Duesenberg by 1937. Difficulty selling high end luxury cars in the 1930's was obvious, and the onset of yet another recession in 1938 didn't help. Even Cadillac suffered the lowest production totals since 1929 this year, making the 1938 Cadillac Fleetwood 75 Series a rare car to find these days. The Fleetwood 75 Touring Sedan offered here represents one of just 380 produced, and according to the Cadillac/LaSalle Club Registry, one of only 9 recognized today. It will forever remain highly sought after amongst Cadillac enthusiasts and collectors alike!
About Our Available 1938 Cadillac 7523 Fleetwood Touring Sedan:
We are very excited to bring this beautifully restored 1938 Cadillac Series 7523 Fleetwood Touring Sedan to market for the first time since 1986. This is a fantastic example finished in classic Black exterior with a Gray ribbed pattern cloth interior by LeBaron Bonney, it is accented nicely with its original natural burled walnut window moldings. Under the hood remains the number's matching 346ci V8 engine mated to a 3-speed column-shifted manual transmission. Its large Fleetwood doors open to a spacious interior offering 7-passenger seating with two fold out jump seats. Amenities include 6-wheel appointments with dual spares under side-mounted covers, full wheel discs, BF Goodrich Silvertown wide whitewall 4-ply tires measuring 7.50x16, Trippe Safety Light, heat/defrost, full dash instrumentation, dash clock, rear seat grab handles & assist ropes, footrest, and rear bench armrest. Along with an optional Master AM radio factory appointed when ordered new.
This Fleetwood has a well documented history dating back to 1972, when it was part of Norm Friederichs collection who would commence a cosmetic restoration that would span the better part of 10 years. This time frame being largely in part to the pre-internet fashion of locating parts. Friederichs would scour swap meets, even wearing signage to broadcast the items he was seeking to better his chances! His finished Cadillac would be one he would treasure exclusively as a driver but not as a show queen like some of his other collection pieces. His restoration story was nicely documented in an article published in Thunderwagon- Blackhawk Territory CCCA Chapter newsletter and is included with this car's documentation. This classic Cadillac would change hands one time in 1984 before coming into the ownership of Don Hoelscher, a seasoned collector and active club member in multiple arenas of the collector car hobby. He too would enjoy this Fleetwood 75 Touring Sedan for many years before beginning a complete and comprehensive restoration in accordance with the 1938-1940 Cadillac/LaSalle Authenticity Manual in 2003.
Mr. Hoelscher would ask George “Kipp” Woodbury of Buzzard Roost Motors in Mountain Home, Arkansas to help with the exterior paintwork & mechanical overhaul of the running gear and drivetrain. Nearby Gene's Custom Upholstery would be commissioned to refinish the entire interior to match 1938 Cadillac build standards. After a yearlong, meticulous effort, on so many levels, it would be completed. The results are quite sharp, with only a few upgrades to better operate in touring events. These upgrades include a dual inline 6-volt Optima battery for better cranking, new highway differential gearing, an electric fuel pump, and the addition of a removable third brake light that sits atop the rear seat in the window for CCCA CARavan events.
Photo documentation is provided in the sale of this beautiful Cadillac, along with a host of paperwork to include factory order form, service manuals, authenticity manuals, owner's manuals, engine manuals, factory brochures, tool kit, salesman's data books, accessory catalogs, and much more! Also included are a variety of rebuilt and original equipment parts retained for spares or future use. Some of the mentioned items are photographed in the listing, but an itemized list is available for interested buyers who wish to inquire directly. All mentioned treasures will be included with the sale of this fine example. Mr. Hoelscher would sell his Cadillac after 11 years of enjoyment to another local Cadillac club member in 2015. This is a fantastic, classic luxury Cadillac that has always been garaged and well cared for. By no surprise, this beauty would go on to be the feature car in the 2015 Concours D'Elegance Forest Park St. Louis poster, as well as the 2016 Cadillac/LaSalle Museum & Research Center calendar as the December feature vehicle.
To learn more about this Cadillac Series 7523 Fleetwood example for sale, contact Jon Faust at (800)957-5707 or by emailing info@stlouiscarmuseum.com. Finance & Shipping options available to those who qualify!
1938 Cadillac
Fleetwood 75 Touring Sedan
Quick Specs
Highlights
- Offered publicly for the first time in 35 years!
- Completely restored in coordination with the 1938-1940 Cadillac/LaSalle Authenticity Manual in 2004!
- Beautiful Black paint and Gray Cloth interior!
- Very well appointed with side-mounted spares, dual mirrors, wheel discs, heater, AM radio, and more!
- A very special opportunity to add a rare Fleetwood Cadillac to your collection!
Description
We're excited to have this beauty on our showroom floor! For sale at the St. Louis Car Museum is a gorgeous 1938 Cadillac Series 7523 Fleetwood Touring Sedan featuring a fantastic restoration done to exacting standards in 2004! This classic rides on Cadillac's longest 141” chassis and is powered by its all original 346ci V8 drivetrain! Original cost in 1938 was a massive $3,419 and this original example represents one of only 380 ever produced! A beautiful 7-passenger Fleetwood Touring Sedan that would compliment any pre-war collection!
History Of Cadillacs 7523 Fleetwood Touring Sedan Example:
Cadillac continued to be a leader in the luxury car manufacturing business throughout the 1930's, with high quality offerings in numerous body styles and chassis lengths. It became a quality choice for many limousine services, funeral parlors for hearses, and ambulance businesses as the premier automobile for reliable daily use. Unfortunately, the post-Depression era was a hard hit for many American luxury automakers. Peerless closed its doors in 1931, Marmon in 1933, Franklin in 1934, Stutz in 1935, with even the mighty Duesenberg by 1937. Difficulty selling high end luxury cars in the 1930's was obvious, and the onset of yet another recession in 1938 didn't help. Even Cadillac suffered the lowest production totals since 1929 this year, making the 1938 Cadillac Fleetwood 75 Series a rare car to find these days. The Fleetwood 75 Touring Sedan offered here represents one of just 380 produced, and according to the Cadillac/LaSalle Club Registry, one of only 9 recognized today. It will forever remain highly sought after amongst Cadillac enthusiasts and collectors alike!
About Our Available 1938 Cadillac 7523 Fleetwood Touring Sedan:
We are very excited to bring this beautifully restored 1938 Cadillac Series 7523 Fleetwood Touring Sedan to market for the first time since 1986. This is a fantastic example finished in classic Black exterior with a Gray ribbed pattern cloth interior by LeBaron Bonney, it is accented nicely with its original natural burled walnut window moldings. Under the hood remains the number's matching 346ci V8 engine mated to a 3-speed column-shifted manual transmission. Its large Fleetwood doors open to a spacious interior offering 7-passenger seating with two fold out jump seats. Amenities include 6-wheel appointments with dual spares under side-mounted covers, full wheel discs, BF Goodrich Silvertown wide whitewall 4-ply tires measuring 7.50x16, Trippe Safety Light, heat/defrost, full dash instrumentation, dash clock, rear seat grab handles & assist ropes, footrest, and rear bench armrest. Along with an optional Master AM radio factory appointed when ordered new.
This Fleetwood has a well documented history dating back to 1972, when it was part of Norm Friederichs collection who would commence a cosmetic restoration that would span the better part of 10 years. This time frame being largely in part to the pre-internet fashion of locating parts. Friederichs would scour swap meets, even wearing signage to broadcast the items he was seeking to better his chances! His finished Cadillac would be one he would treasure exclusively as a driver but not as a show queen like some of his other collection pieces. His restoration story was nicely documented in an article published in Thunderwagon- Blackhawk Territory CCCA Chapter newsletter and is included with this car's documentation. This classic Cadillac would change hands one time in 1984 before coming into the ownership of Don Hoelscher, a seasoned collector and active club member in multiple arenas of the collector car hobby. He too would enjoy this Fleetwood 75 Touring Sedan for many years before beginning a complete and comprehensive restoration in accordance with the 1938-1940 Cadillac/LaSalle Authenticity Manual in 2003.
Mr. Hoelscher would ask George “Kipp” Woodbury of Buzzard Roost Motors in Mountain Home, Arkansas to help with the exterior paintwork & mechanical overhaul of the running gear and drivetrain. Nearby Gene's Custom Upholstery would be commissioned to refinish the entire interior to match 1938 Cadillac build standards. After a yearlong, meticulous effort, on so many levels, it would be completed. The results are quite sharp, with only a few upgrades to better operate in touring events. These upgrades include a dual inline 6-volt Optima battery for better cranking, new highway differential gearing, an electric fuel pump, and the addition of a removable third brake light that sits atop the rear seat in the window for CCCA CARavan events.
Photo documentation is provided in the sale of this beautiful Cadillac, along with a host of paperwork to include factory order form, service manuals, authenticity manuals, owner's manuals, engine manuals, factory brochures, tool kit, salesman's data books, accessory catalogs, and much more! Also included are a variety of rebuilt and original equipment parts retained for spares or future use. Some of the mentioned items are photographed in the listing, but an itemized list is available for interested buyers who wish to inquire directly. All mentioned treasures will be included with the sale of this fine example. Mr. Hoelscher would sell his Cadillac after 11 years of enjoyment to another local Cadillac club member in 2015. This is a fantastic, classic luxury Cadillac that has always been garaged and well cared for. By no surprise, this beauty would go on to be the feature car in the 2015 Concours D'Elegance Forest Park St. Louis poster, as well as the 2016 Cadillac/LaSalle Museum & Research Center calendar as the December feature vehicle.
To learn more about this Cadillac Series 7523 Fleetwood example for sale, contact Jon Faust at (800)957-5707 or by emailing info@stlouiscarmuseum.com. Finance & Shipping options available to those who qualify!